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Tone it Down Purple Shampoo Bar

by Ethique
  • For blonde and silver hair
  • At least 80 uses
  • Jasmine & vanilla scent
  • Great lather with no waxy residue
  • Eliminates brassy tones
  • pH: ~6
  • Soap-free formula
  • Not tested on Animals
  • Vegan
  • Certified Palm Oil Free

Say bye-bye to brass and hello to bright, bouncy tresses!

Neutralise brassy tones from blonde and silver hair with purple pigments in our Tone It Down shampoo bar. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, we’ve formulated it with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of colour.

Fairly traded babassu oil and cocoa butter add softness and shine as the sulfate-free formula gently cleanses. To top it off? The luxurious scent of jasmine and vanilla makes every hair wash day feel like a treat.

What impact do you and this product have?

  • 3 X 350ml Plastic Bottles saved
  • 2750 Millilitres of water saved
  • 1 Tree planted for every order
  • Carbon neutral
  • Compostable packaging
  1. Wet your hair and the bar. Slide the bar from root to tip 3-4 times.
  2. Put the bar down and lather shampoo into hair. It will foam!
  3. Rinse and follow with conditioner if you need to.